Mobile Monetization Case Studies

Securing 80% of a developer’s revenue from 3rd party app stores

WackiApps identified the monetization potential of 3rd party app stores and quickly integrated Airnow Media’s Bundle 2 SDK into their consumer downloads, with our solution having been designed to maximize earnings from apps published on stores other than Google Play.

By using Airnow Media’s Bundle 2 SDK, earnings from 3rd party app stores quickly grew to become over 80% of WackiApps’ overall revenue, with a dramatic increase in revenue from app categories that have historically been difficult to monetize.

This enabled WackiApps to continue its rapid growth, which has included growing its internal team of developers as well as expanding its marketing team and budgets.

A long-term partnership which earns more

Zheka is a premium mobile advertising platform which allows its users to focus on creating unique and engaging apps, without worrying about monetization.

By working with Airnow Media, Zheka allows its users to take advantage of the best paying ad offers which generate the largest revenue, ensuring that there’s no smarter way to monetize your freemium app.

“We have been working with Airnow Media for many years and never regret our choice. They always provide high quality ads for our traffic, good fill rate and CPM, therefore we always get the highest possible revenue."

- Eugene Pestov, Director, Zheka Pty LTD

Driving growth with 3-5x more app downloads than any other network

After launching in late 2012 in targeted cities throughout the US, TableCard decided to launch a campaign that ran on many of the top ad networks in the industry, including Admob, Millennial Media and Airnow Media.

Thanks to our innovative ad formats, Airnow Media outperformed all other mobile ad networks in terms of traffic, conversion rates and overall engagement of users, boasting the lowest CPI of any of the top mobile ad networks used in the launch as well.

Our geographic targeting capabilities also dramatically outperformed the rest of the mobile ad networks, allowing TableCard to send ads to users who were most likely to respond to offers in real-world locations.

Helping DIY app builders to monetize their own apps

Mobincube is a DIY app builder for Android and iOS, allowing users to create advanced applications for smartphones and tablets without the need for prior technical knowledge.

Free to use, Mobincube relies on advertisements for the majority of its revenue, and thus have looked to Airnow Media for a number of years now to bring relevant ads in quality formats to their user interface.

“Airnow Media has been one of our top ad providers for more than 4 years, always providing the highest CPM. Beyond that, we love working with Airnow Media because of the great team behind the scenes, always willing to help and grow together.”

- Ignacio Roda, Co-Founder & VP of Products at Mobincube