Airnow CP[X] – Managing effective App Distribution Globally
Performance centric marketing across our Omni-Channel Solution
Run performance campaigns down the acquisition funnel with our CP[X] modelled strategies. From Awareness to ROI, Airnow will customize a solution for you.
CP[𝑥] - a performance-based solution, built on a network of device manufacturers, OTA suppliers and premium media sources, configured to deliver on KPI metrics and conversion targets for our customers.
We are partnered with top OEM (Original Equipment Manufacturers), enabling on-device placements for your app.
Our Omni-Channel Approach
Designed to achieve your targets and KPIs within our CP[X] solution, leveraging multi-channel reach & engagement to acquire quality app users on a performance delivery on installs and post events.
How Does it Work?
Simple and effective, our 3-stage distribution strategy has been designed to make sure you make the most out of CP[𝑥]
Customer Brief, Evaluation & Proposal
• Share your objectives and goals.
• Review a uniquely designed proposal.
• Confirm and approve a budget.
Campaign Launch & Data Tracking
• Integrate data & atribution platform.
• Channel set up and confirmation.
• Launch of campaign.
Performance Review & Optimisation
• Analysis post-event data.
• Review & re-launch media channels.
• Test hypothesis & re-targeting.
Why Is CPX (x) Your Preferred Solution?
Cross Channel Optimisation
Aggregated optimisation across all media channels and sources based on acquisition objectives and KPIs.
Comprehensive CPA Channels
Reach and acquire users all available touchpoints.
• Device pre-loaded installs
• Over-the-air distribution
• Media ads
Performance-based Model
Cost-per-x model brings clients closer to their ROI targets. Customised solutions are available for unique targets & objectives.
Advertiser Guaranteed Benefits
Performance Benefits to Advertiser
• Performance driven
• Multi-channel deployment at once
• Saves time on evaluating individual channels
• Cross channel optimization to achieve targeted post event KPIs
Cost Benefits to Advertiser
• Money Guaranteed performances
• Reduce optimization investments
• Shorten investment & monetization gap
• Improve ROI
Ops Benefits to Advertiser
• Managed campaign
• Run campaign targeting different targets and KPIs (Acquisition, Retention, Purchase, etc)
• Minimize channel negotiations & commitments
Advertisers on CP(x)
Our Clients
Why engage CP[x]?
We call it CP[𝑥] network. Whether 𝑥 is, install, activation, views, registration, or any other action event that is defined as your KPI goal.
Our solution is designed to achieve targets and KPIs by leveraging our extensive media and device partnerships.
It is a simple model of guaranteed performance delivery so you get your marketing done with excellent results.
