Could Sports Streaming apps signal the death of watching sport on TV?

Date

07/05/2021

Written by

Airnow

The way we view sport has changed as smartphones and tablets have become a more and more integral part of our lives. ‘Second screening’ - watching sport from your smartphone at the same time as watching another game on TV - may account for some of the high viewership. But many people don’t just ‘second screen’; they use their smartphones as their primary viewing devices, eliminating TV altogether. According to the Airnow Data platform, over the past year (27/04/2020 - 26/04/2021) MAUs have increased by 54% in the top Sports Streaming Apps in the USA on iOS.

Though mobile apps are a serious competitor to traditional TV, when it comes to sport, they currently don’t replace TV completely. Instead, they play an accompanying role and help users get the most from their experience.

Yet, as we move into the future it seems like it is only a matter of time before Sports Streaming becomes the most prevalent way of viewing sport. You only have to look at the impact of ‘The Netflix Effect’ in shaking up the movie and series industries to get an indication of what can happen.

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Ad Network

Enhance your branding strategy with Airnow proprietary ad network by engaging with our extensive network of publishers using the most effective ad formats available: push notifications, overlay, rich-media, landing page and in-app banners to easily hit your campaign KPIs.

For more information on how to hit the metrics that matter to you, do not hesitate to contact us.