Could Sports Streaming apps signal the death of watching sport on TV?



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The way we view sport has changed as smartphones and tablets have become a more and more integral part of our lives. ‘Second screening’ - watching sport from your smartphone at the same time as watching another game on TV - may account for some of the high viewership. But many people don’t just ‘second screen’; they use their smartphones as their primary viewing devices, eliminating TV altogether. According to the Airnow Data platform, over the past year (27/04/2020 - 26/04/2021) MAUs have increased by 54% in the top Sports Streaming Apps in the USA on iOS.

Though mobile apps are a serious competitor to traditional TV, when it comes to sport, they currently don’t replace TV completely. Instead, they play an accompanying role and help users get the most from their experience.

Yet, as we move into the future it seems like it is only a matter of time before Sports Streaming becomes the most prevalent way of viewing sport. You only have to look at the impact of ‘The Netflix Effect’ in shaking up the movie and series industries to get an indication of what can happen.

If you have a Sports Streaming app or any other app for that matter, Airnow Media provides you with the most comprehensive mobile marketing solution from our 3 pillars: which includes a programmatic media buying solution, our very own mobile ad network, as well as a unique app distribution strategy.

Programmatic media buying solution.

Our programmatic approach will give you access to a network of more than 800,000 publishers and ad-exchanges with in-app, mobile web and video inventory, reaching the quality users your brand really needs with the highest value for your business via RTB and granular reporting tools.


Pre-install your app globally on brand new mobile devices reaching millions of new users, giving you access to key target audiences in developed and emerging markets.

Whether you’re looking to increase awareness, acquisitions or post-event performances, our CP(𝑥) model means you’ll only pay once we’ve delivered the results over multiple media channels, networks & platforms, ensuring your marketing dollars aren’t wasted on non-performing traffic and media partners.

Ad Network

Enhance your branding strategy with Airnow proprietary ad network by engaging with our extensive network of publishers using the most effective ad formats available: push notifications, overlay, rich-media, landing page and in-app banners to easily hit your campaign KPIs.

For more information on how to hit the metrics that matter to you, do not hesitate to contact us.