Mobile Advertising Case Studies
We’ve delivered exceptional mobile advertising campaigns for some of the world’s leading brands
Take a look at some of our case studies below to see how our advertiser solutions can ensure your campaigns not only engage audiences, but convert them as well.
Coca-Cola
Reasons to believe? How about 10.6% CTR and 2% Conversion Rate?
Reasons to believe? How about 10.6% CTR and 2% Conversion Rate?
After Coca-Cola decided to extend their ‘Reasons to Believe’ campaign to mobile channels in Romania, Airnow Media was tasked with encouraging users to download the ‘Coca-Cola Reasons to Believe’ app customized specifically for Romania.
With state-of-the-art geo targeting capabilities and a variety of ad formats to choose from, we developed a stellar campaign generating an amazing 10.6% clickthrough rate and industry leading 2% conversion rate.
A second ad flight was added to the campaign following the success of the first.
Appia
Generating 84M+ clicks for the world’s largest open app marketplace
Generating 84M+ clicks for the world’s largest open app marketplace
At the start of 2012, Appia deployed a broad range of Airnow Media’s innovative ad formats to increase app monetization for the 32,000 developers who market and distribute their creations through the Appia Network.
The formats consistently produced a 38% better CTR than Appia’s previous network, and produced much higher engagement than the dozen other ad networks in the marketplace, resulting in a dramatically higher LTV and ROI.
Appia now delivers more than 25 million downloads per month to consumers in 175 countries and Airnow Media is considered to be one of the main reasons for this success.
Apartments.com
Delivering high levels of engagement at 8% below target CPA
Delivering high levels of engagement at 8% below target CPA
Apartments.com approached Airnow Media to run a two-week mobile click-to-SMS campaign to increase SMS opt-ins from consumers and drive traffic during the height of apartment rental season.
The campaign outperformed Apartments.com’s previous campaigns with other mobile ad networks, producing 5,435 total opt-ins, a 41% CTR and over 2,000 visits to the Apartments.com website.
At the end of the campaign, the CPA averaged $2.75, saving 25 cents on each new acquisition and resulting in one of the highest ROIs in the company’s history.
Stand Up To Cancer
Nearly 80% brand lift on a nationwide campaign
Nearly 80% brand lift on a nationwide campaign
In the weeks leading up to Valentine’s Day, Stand Up To Cancer turned to Airnow Media to help drive awareness of their ‘Kiss Cancer Goodbye’ campaign, encouraging viral sharing on social media in order to increase donations amongst mobile users throughout the country.
Airnow Media designed a suite of advanced Abstract Banners to drive user engagement, while also preparing a targeted, comprehensive campaign to run across a network of 450,000,000 users.
An independent study showed the results of the campaign to be extremely impressive, exceeding the expectations of the client.
So, Who’s Next?
Are you ready to run a successful mobile advertising campaign? Join our network today to see how Airnow Media can be of service to advertisers just like you.
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